1. Keyword Discovery for SEO
What it does: Discover trending and long-tail keywords across search engines and marketplaces.
Example:
A travel blog wants to rank for “beach vacations”.
- Use Seed Mode to get immediate suggestions like:
- best beach vacations
- family-friendly beach vacations
- cheap beach vacations in Florida
- Switch to Predictive Mode to expand with queries like:
- beach vacations a (affordable)
- beach vacations b (best for couples)
- beach vacations c (Caribbean deals)
2. Content Strategy Planning
What it does: Develop content calendars based on search intent and user questions.
Example:
A fitness website is planning content around “home workouts”.
- Use Speculative Mode to find core queries:
- how to do home workouts
- what equipment for home workouts
- home workouts near me
- Content titles could include:
- The Best Home Workouts for Beginners
- 5 Essential Pieces of Equipment for Home Workouts
3. E-Commerce Product Optimization
What it does: Discover high-demand product variations and customer search phrases.
Example:
An online store selling sneakers optimizes for customer search.
- Use Custom Mode with modifiers like Nike, Adidas, Under Armour:
- Nike running shoes for men
- Adidas running shoes under $50
- Under Armour lightweight running shoes
4. Brand & Trademark Monitoring
What it does: Track variations and mentions of your brand online.
Example:
A skincare brand, GlowSkin, monitors search suggestions.
- Set up a Tracker for GlowSkin and Glow Skin.
- Get alerted to suggestions like:
- GlowSkin cream reviews
- GlowSkin alternatives
- GlowSkin complaints
5. Competitive Research
What it does: Identify competitorsâ most searched products, services, or content.
Example:
A SaaS company wants to analyze Slackâs related search queries.
- Use Seed Mode for Slack:
- Slack alternatives
- Slack integrations for teams
- Use Traverse Mode to dig deeper:
- Microsoft Teams vs Slack
- Slack vs Discord for business
- Top free Slack alternatives 2024
6. PPC Campaign Planning
What it does: Generate targeted keyword ideas for pay-per-click campaigns.
Example:
A florist targeting “wedding flowers” for Google Ads.
- Use Suggestable to generate phrases like:
- affordable wedding flowers
- wedding flower arrangements near me
- wedding flowers for small weddings
- Use Keyword Density insights to prioritize high-value terms.
7. Social Media Hashtag Analysis
What it does: Identify trending hashtags and related search terms.
Example:
A fashion brand optimizes hashtags for “fall fashion trends”.
- Use Word Cloud or Bubble Cloud visualizations to find:
- #fallfashion2024
- #cozyfalloutfits
- #fallfashionhaul
- Prioritize high-volume hashtags to boost Instagram engagement.
8. Content Gap Analysis
What it does: Identify unserved or underserved queries to target.
Example:
A food blog identifies content gaps for “chicken recipes”.
- Use Speculative Mode to surface queries like:
- easy chicken recipes for beginners
- chicken recipes under 30 minutes
- healthy chicken recipes for weight loss
- Develop targeted posts that fill these gaps and attract traffic.
9. Localization & Multilingual Marketing
What it does: Research keywords by region and language for global marketing campaigns.
Example:
A business expanding into Spain researches “electric scooters”.
- Set Localization to Spanish (Spain) and search “patinetes elĂ©ctricos”.
- Get suggestions like:
- patinetes eléctricos baratos (cheap electric scooters)
- mejores patinetes eléctricos 2024 (best electric scooters 2024)
- patinetes eléctricos opiniones (reviews for electric scooters)
10. Data Visualization for Reporting
What it does: Present keyword research findings visually for clients or teams.
Example:
A digital agency analyzes “best hiking gear” and visualizes findings:
- Tree Maps to show keyword hierarchy:
- hiking shoes, backpacks, hiking poles
- Radial Spider Trees to map relationships between search terms.
- Tag Clouds to emphasize high-frequency terms like:
- waterproof boots, lightweight backpacks, trekking gear