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Using Suggestable’s Speculative Mode for PPC and SEO

What if you could walk in SEO blind to a new business and find the top keywords and phrases that actually produce an outcome within a few minutes? They’d think you are some sort of SEO Jedi. Welcome to Suggestables Speculative mode.

SEO and PPC professionals can leverage Speculative Mode in Suggestable.pro by strategically pairing this curated list of core words and phrases with their target keywords to extract nuanced and intent-driven autocomplete suggestions. This are keywords, phrases, and questions that people are actually using. Almost more-importantly, these are what what search engines are suggesting to people. So you have to assume there is some sort of good outcome associated with these keywords. This is the SEO Gold standard that just skips the top part of the funnel.

User Intent + Targeting + Outcome = ROI and Conversion success.

Speculative mode can amplify keyword research and refine content strategy. We looked at over ten million autocomplete suggestions while building Suggestable, and we built Speculative Mode to target those results.

1. Combining Core Words with Target Keywords

The mode’s design allows prepositions, conjunctions, verbs, and question words to adapt dynamically with any niche keyword. By appending or prepending the list items, SEOs can systematically explore search intents aligned with their target audience.

Example Workflow:

  • Target Keyword: “vegan recipes”
  • Using Speculative Mode:
    • Prepended words (!what vegan recipes):
      • “What vegan recipes are best for weight loss?”
    • Appended words (vegan recipes near me):
      • “Vegan recipes near me for quick meals.”

This approach broadens the scope of query discovery, revealing search intents ranging from informational to transactional.

2. Segmenting Search Intent Using Core Words

The list inherently aligns with different types of search intent, enabling SEOs to categorize and prioritize keywords for specific stages of the funnel:

  • Informational Intent: Words like !how to, !what, !why, !when help identify users seeking guides or explanations.
    • “How to create vegan recipes”
    • “Why are vegan recipes healthy?”
  • Transactional Intent: Words like for, with, near me, and without target actionable or location-based queries.
    • “Vegan recipes for kids”
    • “Vegan recipes near me with simple ingredients”
  • Investigational Intent: Words like versus, vs, or support comparison-based searches.
    • “Vegan recipes versus vegetarian dishes”
    • “Vegan recipes or gluten-free meals?”

3. Mining Autocomplete Data for Content Gaps

By feeding these core words into search engine autocompletes, SEOs can uncover high-volume, low-competition search terms that indicate underserved content areas.

Steps to Use Speculative Mode for Mining:

  1. Start with a Broad Seed Keyword: Input “exercise routines” or “smart home devices” with prepended and appended core words.
  2. Capture Autocomplete Suggestions: Suggestable.pro will mine autocomplete results like:
    • “What exercise routines are effective for beginners?”
    • “Smart home devices near me.”
  3. Analyze Results for Gaps: Use the autocomplete results to identify niche queries not addressed in existing content.

4. Optimizing for Conversational and Voice Search

With the rise of voice search, Speculative Mode becomes particularly powerful. Autocomplete queries generated using words like !who, !can, !where, and !how mirror the natural, conversational language used in voice queries.

Example:

  • Traditional Search: “SEO tips 2024”
  • Voice Search Style: “How can I improve my SEO in 2024?”

Using Speculative Mode ensures content aligns with both typed and spoken query formats.

5. Automating Content Ideation

Pairing Speculative Mode results with the SEO’s niche keywords provides a steady stream of content ideas. For example:

  • Target Keyword: “email marketing”
  • Autocomplete Query: “Why is email marketing effective?”
  • Content Idea: Write a blog addressing “Top 5 Reasons Email Marketing Outperforms Social Media.”

6. Refining PPC and Paid Search Strategies

By mining these autocomplete suggestions, SEOs can develop keyword lists not only for organic efforts but also for highly targeted paid campaigns. Speculative Mode ensures ads align with user intent, improving click-through rates and ROI.

7. Scaling Research for Industry Niches

SEOs can apply this approach across industries, systematically tailoring the core words to their niche. Whether focusing on health, tech, or lifestyle, Speculative Mode offers flexibility for broad and granular keyword targeting.

Practical Scaling Example:

  • Healthcare Keyword: “telemedicine”
    • Queries: “Who uses telemedicine?”, “Telemedicine for mental health.”
  • E-commerce Keyword: “sustainable clothing”
    • Queries: “Sustainable clothing near me”, “How to choose sustainable clothing.”

By combining Speculative Mode with targeted keywords, you can gain a comprehensive, intent-driven map of what users are searching for, enabling them to craft optimized, high-ranking content and strategies. This mode transforms raw autocomplete data into actionable insights tailored for both content and marketing campaigns.