When considering brand tracking and keyword suggestions, the features of Suggestable align seamlessly with your outlined keyword combinations. Here’s an expanded view incorporating Suggestable’s functionality for tracking trademarked brand names:
Brand-Specific Keyword Tracking with Suggestable
Most companies with trademarked brand names aim to monitor not just their standalone brand name but also nuanced search patterns combining their brand with contextually relevant terms. Suggestable offers modes to capture such combinations effectively.
Effective Keyword Combinations to Track
Tracking these combinations can yield insights into public perception, market trends, and emerging opportunities:
- Brand Name + Stock: Reflects investor interest or financial updates.
- Brand Name + Location: Indicates local demand or service-specific interest.
- Brand Name + News: Captures press coverage and real-time public sentiment.
- Brand Name + Reviews: Highlights consumer feedback and reputation trends.
- Brand Name + Careers/Jobs: Tracks recruitment interest and industry position.
- Brand Name + Sucks: Monitors negative sentiment or dissatisfaction trends.
Suggestable’s Modes to Surface Insights
- Predictive Mode:
- Suggestable appends alphabetic or numeric sequences to the brand name.
- For instance, entering “Brand Name” generates results like “Brand Name A,” “Brand Name 1,” etc., uncovering commonly searched topics.
- Traverse Mode:
- Explores suggestions recursively by delving deeper into each suggestion from an initial keyword.
- A search for “Brand Name News” could uncover connected terms like “latest,” “breaking,” or “updates.”
- Speculative Mode:
- Adds common prepositions, adjectives, and verbs (e.g., “near me,” “for,” “vs”) to keywords.
- Searching “Brand Name” with speculative mode might yield “Brand Name for kids” or “Brand Name vs competitors.”
- Custom Mode:
- Allows targeted combinations of brand names with specific phrases (e.g., “Brand Name Model X,” “Brand Name City”).
Using Suggestable Trackers for Monitoring
- Tracker Features:
- Automates keyword monitoring by scheduling recurring searches.
- Sends email alerts when tracked suggestions change.
- Reports differences in keyword trends to identify shifts in brand perception.
- Best Practices:
- Regularly update tracker keywords with emerging phrases.
- Use location-specific settings for localized data insights.
- Limit downloads and focus on high-priority keywords for manageability.
Visualization and Reporting
- Leverage Tree Hierarchies and Radial Spider Graphs to analyze keyword relationships.
- Save data in spreadsheet-compatible formats (CSV) for detailed trend analysis.
By combining these features, Suggestable provides a comprehensive solution for brand keyword tracking and market research, empowering companies to stay ahead of trends and safeguard their reputation.