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PPC Advertising SEO Suggestable

Introducing Suggestable.Pro: The Most Powerful Suggestion Keyword Tool Available

I’m thrilled to announce the public launch of Suggestable.pro—a desktop app built to revolutionize how we discover and leverage keywords through search suggestions. While this is officially v2, it’s the culmination of work that began with internal development back in 2015. For me, this project was undertaken as a COVID programming experiment as I wanted to track peoples searches about the pandemic. That curiosity has turned into something much bigger: a tool that unlocks the most real-time, actionable keyword data available today.

Demo v2.12 Beta

Why Search Suggestions Are the “Keys to the Castle”

Over the years, I’ve explored just about every tool and SaaS cloud platform for keyword research:

  • AHREFs, Moz, Keyword Discovery, SemRush—all incredible tools with deep capabilities – the ocean of data they deal with is mind blowing to this programmer. But there’s one most of them can’t show you: What people are searching for right now!

That’s where search suggestions come in.

When you type a word into a search box—whether on Google, Bing, YouTube, DuckDuckGo, or any other platform—you’re seeing what those engines believe is trending and relevant in that exact moment. Search suggestions are powered by:

  • Real-time user activity
  • Emerging trends
  • Fresh topics


We also wanted to support as many valid suggestions services as possible. So we baked in 10 to start and we are experimenting with others – we’ll see how that pans out.

By mining these suggestions, you’re not just uncovering keywords—you’re tapping into what’s hot this minute and discovering insights no other tool can provide. It’s like being handed the keys to the castle for search intent, trending content, and marketing opportunities.

Brett Tabke, Pubcon

The Story Behind Suggestable.pro

I’ve been in the search and SEO world for 25+ years. Search suggestion mining has always fascinated me, and I realized early on that its power was unmatched. That curiosity turned into action during the early days of the COVID pandemic, when I had time to focus on what became Suggestable.

We started small, but as the tool grew, it took on a life of its own:

  • 250 million+ keywords mined during development
  • Mapping relationships across keywords to uncover intent and connections
  • Building a system that runs faster, deeper, and with more flexibility than anything out there

Why a Desktop App?

Suggestable.pro is built as a desktop application, and for good reason:

  1. Speed: It runs faster than cloud-based tools because there’s no waiting on intermediaries.
  2. Data Privacy: Everything stays on your machine—your keywords, your data, your work.
  3. Cost-Effective: No recurring SaaS fees. A one-time investment saves you money.
  4. Real-Time Insights: Pull from multiple suggestion services to see what’s trending now.
  5. Broader Service Support: Access search engines, retail sites, and other platforms all in one place.

If you’re a Mac user, Suggestable is so affordable that it’s worth picking up a budget-friendly Windows machine, Windows as a virtual machine, or setting up a small Azure Windows instance to run it.

Even with that cost, you’ll save over most cloud services—and you’ll gain complete control over your data. (note, Mac dedicated app is in the works, but at least it is a year away from release)

Who Is Suggestable.pro For?

Whether you’re a site owner, marketer, or SEO professional, Suggestable gives you the tools to:

  • Discover hidden trends before your competitors see them.
  • Uncover search intent at scale.
  • Power your PPC and SEO strategies with real-time data.
  • Track brand names, trademarks, and keywords with precision.

If you’ve ever wondered what’s trending today, what people are searching for this very second, or how to find the hottest content topics, this tool was built for you.

The Bottom Line

Search suggestions are the most powerful form of keyword discovery we’ve ever had, and Suggestable.pro makes it easier, faster, and more insightful than ever before. This isn’t just about finding keywords—it’s about unlocking real-time opportunities that drive traffic, revenue, and results.

It’s been an incredible journey to bring Suggestable to life, and I can’t wait for you to experience the power of suggestion mining for yourself.

👉 Try Suggestable.pro today and take the keys to the castle.

Categories
Suggestable

Best Practices for Security, Privacy, and Responsible Suggestion Mining

In the world of keyword research and search intent discovery, mining autocomplete suggestions can unlock valuable insights for marketers and site owners. However, the process raises valid concerns: Could repeated queries flag your IP? Will services throttle or block access? The key to avoiding these pitfalls lies in using tools like Suggestable responsibly.

This post will explore best practices for suggestion mining—covering IP protection, search rate management, and strategies for staying in compliance with service policies. By implementing these approaches, you can confidently gather data while maintaining ethical and sustainable usage. Let’s dive into the safeguards that keep your research efficient, effective, and risk-free.

  1. Proxy Support: Use proxy servers to mask IP addresses. Suggestable supports proxy settings, allowing users to enter and test proxy configurations to avoid repeated requests from the same IP​docs-page.
  2. Download Delay: Introduce delays between requests. Suggestable allows setting a Download Delay in milliseconds, which helps distribute requests over time and prevents overloading services​docs-page.
  3. Maximum Download Limits: Users can configure Maximum Downloads to ensure requests remain within reasonable limits, reducing detection and potential throttling​docs-page.
  4. Respectful Usage: Emphasize that Suggestable is designed with respect for services and includes options like delays and controlled searches to avoid abuse. This demonstrates a responsible approach.
  5. Multiple Services: Diversify searches across different suggestion services rather than overloading a single one. Suggestable allows users to select specific suggestion sources​docs-page.
  6. Transparency and Control: Users are in complete control of how the tool operates—through delays, limits, and custom modes. This ensures compliance with individual policies of the target services.

 

Categories
PPC Advertising SEO Suggestable

Top 10 Use Cases for Suggestable

1. Keyword Discovery for SEO

What it does: Discover trending and long-tail keywords across search engines and marketplaces.
Example:
A travel blog wants to rank for “beach vacations”.

  • Use Seed Mode to get immediate suggestions like:
    • best beach vacations
    • family-friendly beach vacations
    • cheap beach vacations in Florida
  • Switch to Predictive Mode to expand with queries like:
    • beach vacations a (affordable)
    • beach vacations b (best for couples)
    • beach vacations c (Caribbean deals)

2. Content Strategy Planning

What it does: Develop content calendars based on search intent and user questions.
Example:
A fitness website is planning content around “home workouts”.

  • Use Speculative Mode to find core queries:
    • how to do home workouts
    • what equipment for home workouts
    • home workouts near me
  • Content titles could include:
    • The Best Home Workouts for Beginners
    • 5 Essential Pieces of Equipment for Home Workouts

3. E-Commerce Product Optimization

What it does: Discover high-demand product variations and customer search phrases.
Example:
An online store selling sneakers optimizes for customer search.

  • Use Custom Mode with modifiers like Nike, Adidas, Under Armour:
    • Nike running shoes for men
    • Adidas running shoes under $50
    • Under Armour lightweight running shoes

4. Brand & Trademark Monitoring

What it does: Track variations and mentions of your brand online.
Example:
A skincare brand, GlowSkin, monitors search suggestions.

  • Set up a Tracker for GlowSkin and Glow Skin.
  • Get alerted to suggestions like:
    • GlowSkin cream reviews
    • GlowSkin alternatives
    • GlowSkin complaints

5. Competitive Research

What it does: Identify competitors’ most searched products, services, or content.
Example:
A SaaS company wants to analyze Slack’s related search queries.

  • Use Seed Mode for Slack:
    • Slack alternatives
    • Slack integrations for teams
  • Use Traverse Mode to dig deeper:
    • Microsoft Teams vs Slack
    • Slack vs Discord for business
    • Top free Slack alternatives 2024

6. PPC Campaign Planning

What it does: Generate targeted keyword ideas for pay-per-click campaigns.
Example:
A florist targeting “wedding flowers” for Google Ads.

  • Use Suggestable to generate phrases like:
    • affordable wedding flowers
    • wedding flower arrangements near me
    • wedding flowers for small weddings
  • Use Keyword Density insights to prioritize high-value terms.

7. Social Media Hashtag Analysis

What it does: Identify trending hashtags and related search terms.
Example:
A fashion brand optimizes hashtags for “fall fashion trends”.

  • Use Word Cloud or Bubble Cloud visualizations to find:
    • #fallfashion2024
    • #cozyfalloutfits
    • #fallfashionhaul
  • Prioritize high-volume hashtags to boost Instagram engagement.

8. Content Gap Analysis

What it does: Identify unserved or underserved queries to target.
Example:
A food blog identifies content gaps for “chicken recipes”.

  • Use Speculative Mode to surface queries like:
    • easy chicken recipes for beginners
    • chicken recipes under 30 minutes
    • healthy chicken recipes for weight loss
  • Develop targeted posts that fill these gaps and attract traffic.

9. Localization & Multilingual Marketing

What it does: Research keywords by region and language for global marketing campaigns.
Example:
A business expanding into Spain researches “electric scooters”.

  • Set Localization to Spanish (Spain) and search “patinetes elĂŠctricos”.
  • Get suggestions like:
    • patinetes elĂŠctricos baratos (cheap electric scooters)
    • mejores patinetes elĂŠctricos 2024 (best electric scooters 2024)
    • patinetes elĂŠctricos opiniones (reviews for electric scooters)

10. Data Visualization for Reporting

What it does: Present keyword research findings visually for clients or teams.
Example:
A digital agency analyzes “best hiking gear” and visualizes findings:

  • Tree Maps to show keyword hierarchy:
    • hiking shoes, backpacks, hiking poles
  • Radial Spider Trees to map relationships between search terms.
  • Tag Clouds to emphasize high-frequency terms like:
    • waterproof boots, lightweight backpacks, trekking gear
Categories
Suggestable

Why a Desktop App Beats the Cloud for Suggestion Mining

When it comes to suggestion mining, desktop apps like Suggestable offer significant advantages over cloud-based SaaS tools. From privacy to cost-effectiveness, here’s why a desktop app is the smarter choice:

1. Data Privacy: Full Control Over Your Data

With a desktop app, all your keyword searches and results stay on your machine—not on someone else’s servers. Unlike cloud platforms, where your data might be logged, analyzed, or even sold, Suggestable ensures complete privacy. This is particularly important for sensitive keywords, brand tracking, or competitive research.

2. Data Portability: It’s Yours to Keep

When you mine keywords with a desktop app, the data is 100% yours—forever. You can export it in multiple formats (List, XML, CSV) and analyze it however you see fit. Cloud tools, on the other hand, often lock data behind subscriptions or limit how much you can export. With Suggestable, there are no such restrictions.

3. Speed: Faster Than Cloud Services

Desktop apps operate without intermediaries. Suggestable sends requests directly to the suggestion services, making it much faster than waiting for cloud-based queues to process results. This is crucial for large-scale projects or when working under tight deadlines.

4. More Services Supported

Unlike most SaaS platforms, which can be limited to a handful of services, Suggestable gives you access to a broad range of suggestion providers—search engines, retail sites, and more. This wider coverage means richer insights and better keyword opportunities.

5. Cost-Effectiveness: Save Big Over Time

Cloud SaaS tools often come with expensive, recurring subscriptions that scale with usage. Desktop apps like Suggestable are a one-time investment—making them far more affordable in the long run.

In fact, Suggestable is so cost-effective that even Mac users could justify purchasing a budget-friendly Windows machine or setting up a small Azure Windows instance just to run it. Even with that added expense, you’d still save money compared to many cloud-based alternatives over time.

6. No Service Downtime or Restrictions

With cloud tools, you’re at the mercy of their infrastructure. If they’re down, you’re stuck. Desktop apps eliminate this issue—you control when and how you work. There’s no unexpected downtime, rate-limiting, or service restrictions to slow you down.

7. Flexibility and Customization

Suggestable gives you advanced control over how it works. You can customize delays, set download limits, configure proxies, or add custom modifiers. This level of fine-tuning isn’t possible with most SaaS tools, which are designed for “one-size-fits-all” usage.

8. Offline Functionality

With a desktop app, you’re not reliant on an internet connection to access your work. You can analyze saved results, generate reports, or review datasets offline, something cloud tools can’t provide.

The Bottom Line

Desktop apps like Suggestable deliver unmatched privacy, speed, and flexibility at a fraction of the cost of cloud-based SaaS tools. With full ownership of your data, broader service support, and no ongoing subscription fees, a desktop solution is not only smarter—it’s more sustainable.

For Mac users, the savings are so significant that purchasing a budget Windows machine or spinning up a small Azure instance just to run Suggestable still comes out ahead of most cloud alternatives. That’s the power of a desktop tool: low cost, high performance, and complete control.

 

Categories
Suggestable

The Case for Suggestion Mining: Why It’s Responsible and Essential

When we first started building Suggestable, we knew we were tapping into something powerful—something that could help marketers uncover the exact keywords driving search behavior. But along the way, we heard the concerns: “Is this risky? Will search engines block my IP? Are we crossing a line here?”

Here’s the truth: suggestion mining isn’t just a valuable practice—it’s a responsible one. Auto-suggestion services are designed for massive, real-time use by millions of people. The data we’re pulling is incredibly lightweight (often less than 1KB per request), and the very platforms we’re querying want advertisers to discover these keywords. After all, they rely on this data to power their PPC models.

We’ve seen this firsthand. During Suggestable’s development, we built a database of over 250 million keywords and mapped their relationships. One suggestion cloud service handled over 100 million downloads before they were even asked to transition to an API. These systems are built for scale, and suggestion mining works well within their limits.

In this post, I’ll lay out why suggestion mining is not only sustainable but essential for anyone serious about keyword research. If you’ve ever worried about the impact of this process, let me show you why it’s time to put those fears to rest.

1. Suggestion Services Are Built for High Volume
Auto-suggestion services are specifically designed to handle massive, simultaneous usage. Millions of users worldwide generate suggestion requests every second. As a result, search engines and other platforms have robust systems in place to manage this constant traffic effortlessly.

2. Minimal Bandwidth Usage
Unlike traditional web crawling or SERP scraping, which can consume significant bandwidth, suggestion mining is exceptionally lightweight. Just imagine, every keystroke into the Chrome URL box generates a Json suggestion packet sent from the search engine. The data packets returned by suggestion services are typically under 1KB. This means suggestion mining generates a negligible load compared to other forms of data extraction.

3. Search Engines Are Incentivized to Support This Activity
The keywords uncovered through suggestion services directly fuel PPC (pay-per-click) advertising strategies. By identifying high-value keywords, marketers help drive campaigns that align with the search engine’s own revenue model. Suggestion mining, in essence, supports the ecosystem by helping advertisers succeed.

4. Historical Precedent
Real-world examples show that search engines rarely take action against suggestion pulls, even at massive scale. One suggestion cloud service, for instance, successfully pulled over 100 million suggestions before being asked to transition to an official API. This demonstrates that platforms understand and accommodate such usage within reason.

5. Proof of Feasibility: Suggestable’s Scale
During the development of Suggestable, we accumulated a 250-million-keyword database. Not only did this process run smoothly, but it allowed us to build meaningful keyword relationships and insights without any system interruptions or pushback from services.

Conclusion
Suggestion mining, when done responsibly, is not only feasible but also aligns with the goals of search engines and advertisers alike. With minimal bandwidth consumption and systems designed for heavy traffic, leveraging auto-suggestions is a sustainable, low-impact practice that delivers immense value to marketers, site owners, and the search ecosystem as a whole.

Categories
Suggestable

How and Why Suggestable’s Speculative Suggestion Mode Works

This mode will investigate core adjectives, verbs, and prepositions that people commonly use in searching. This list comprises words and phrases that serve as fundamental building blocks in language. The following is list used.
See also this blog post on Why speculative mode is so powerful for marketers.

Words with “!” are added to the front of the keyword search, whereas those without are added to the end. This allows proper english phrases such as “restaurants near me” instead of “near me restaurants”. The list

“!are”, “!what”, “!will”, “!who”, “!can”, “!where”, “!how”, “!how to”, “!when”, “!why”, “!which”, “like”, “versus”, “vs”, “or”, “and”, “can”, “for”, “to”, “with”, “without”, “is”, “near me”

This list is integral to search, SEO, and keyword strategy, as it reflects the core of search intent and user behavior online. Here’s a breakdown tailored to those contexts:

Informational Intent: Question Words

These are high-value for informational keywords, targeting users seeking answers, guidance, or explanations.

  1. What, Who, Where, How, How to, When, Why, Which
    • Intent: These are common in searches with “know” intent (e.g., What is SEO?, How to optimize keywords).
    • Keyword Use: Often part of long-tail keywords that signal curiosity or learning needs.
    • Examples:
      • What are backlinks?
      • Who uses keyword clustering?
      • Why is search intent important?

Navigational and Local Intent

Searches indicating where or proximity often reflect navigational intent or local search intent.

  1. Where, Near me
    • Intent: Users are looking for specific locations or services near their current location (SEO agency near me, best tools near me).
    • Keyword Use: Essential for local SEO, combining location-based modifiers with intent.
    • Examples:
      • SEO consultant near me
      • Where to find keyword tools

Transactional/Commercial Intent: Instructional or Comparative

These terms often reflect transactional or investigational intent, indicating users ready to act, compare, or make a decision.

  1. How to
    • Intent: Instructional searches (How to improve website ranking).
    • Keyword Use: Perfect for how-to guides and tutorials, signaling action-driven users.
    • Examples:
      • How to write meta descriptions
      • How to analyze keyword trends
  2. Versus, vs, or
    • Intent: Investigational searches for comparisons (Ahrefs vs SEMrush).
    • Keyword Use: Popular in content targeting product or service comparisons.
    • Examples:
      • Google Analytics vs GA4
      • SEO agency or freelancer

Transactional Intent: Action Words

These words capture actionable keywords signaling readiness to convert or engage.

  1. For, To, With, Without
    • Intent: Users are searching for specific solutions or tailored results (SEO tools for beginners, Marketing strategies without PPC).
    • Keyword Use: Useful in niches catering to specialized needs or constraints.
    • Examples:
      • SEO strategies for small businesses
      • Keyword research tools without a subscription
  2. Like
    • Intent: Suggestive or preference-driven searches (tools like Screaming Frog).
    • Keyword Use: Useful for alternative-seeking audiences.
    • Examples:
      • SEO platforms like Ahrefs
      • Analytics tools like Google Search Console

Navigational and Broad Search Terms

These terms serve as connectors in search queries or denote broad user intent.

  1. And
    • Intent: Expansive or combinatory searches (SEO and PPC strategies).
    • Keyword Use: Found in queries with dual intent.
    • Examples:
      • Keyword research and content creation tools
  2. Is, Are
    • Intent: Found in queries validating concepts (What is SEO?, Are keywords still relevant?).
    • Keyword Use: Critical in creating definitions or introductory content.
    • Examples:
      • Is SEO dead?
      • Are backlinks important for ranking?

Exploratory Intent: Capabilities and Possibilities

These terms reflect queries investigating the potential or function of something.

  1. Can, Will
    • Intent: Users explore possibilities or seek advice (Can SEO increase sales?).
    • Keyword Use: Signals early-stage decision-making.
    • Examples:
      • Can SEO work for small businesses?
      • Will keywords matter in 2025?

These words and phrases are the backbone of SEO, helping marketers uncover search intent, develop targeted keyword strategies, and create content that aligns with user needs at different stages of the search funnel.

Categories
PPC Advertising SEO Suggestable

Using Suggestable for PPC to Surface Low Cost high Reward Keywords

When using suggestion software like Suggestable to analyze autocomplete suggestions and keyword data, the approach and benefits can differ significantly depending on whether the focus is on Pay-Per-Click (PPC) campaigns or Search Engine Optimization (SEO). We previously looked at using Suggestable for SEO, so lets flipped the paradigm to the paid side of search and look at PPC usage:

Purpose

  • Immediate traffic and conversions: PPC campaigns are typically focused on driving immediate, targeted traffic to landing pages.
  • Precise targeting: Suggestions can help refine keyword targeting to ensure ads appear for specific queries with high intent.

Key Benefits

  1. High-Intent Keywords: Autocomplete suggestions often reveal keywords with transactional intent (e.g., “buy,” “best,” “discount”), which are ideal for PPC ads.
  2. Cost Control: Using long-tail suggestions can result in lower-cost keywords with less competition.
  3. Dynamic Ad Creation: Suggestions provide insights into variations and user phrasing, enabling more effective ad copy tailored to user search behavior.
  4. Geotargeting Opportunities: Suggestions often include location-specific terms (e.g., “near me”), which are valuable for local PPC campaigns.
  5. A/B Testing: Suggestions can be used to generate multiple keyword sets to test ad performance and refine campaigns based on real-world data.

Challenges

  • Cost Dependency: High-volume or competitive keywords identified through suggestions may be expensive in PPC. Compare output via search engine utilities that feature cost and keyword volumn.
  • Limited Organic Benefits: PPC campaigns based on suggestions do not inherently build long-term SEO authority.
Categories
Suggestable

Using Suggestable’s Speculative Mode for PPC and SEO

What if you could walk in SEO blind to a new business and find the top keywords and phrases that actually produce an outcome within a few minutes? They’d think you are some sort of SEO Jedi. Welcome to Suggestables Speculative mode.

SEO and PPC professionals can leverage Speculative Mode in Suggestable.pro by strategically pairing this curated list of core words and phrases with their target keywords to extract nuanced and intent-driven autocomplete suggestions. This are keywords, phrases, and questions that people are actually using. Almost more-importantly, these are what what search engines are suggesting to people. So you have to assume there is some sort of good outcome associated with these keywords. This is the SEO Gold standard that just skips the top part of the funnel.

User Intent + Targeting + Outcome = ROI and Conversion success.

Speculative mode can amplify keyword research and refine content strategy. We looked at over ten million autocomplete suggestions while building Suggestable, and we built Speculative Mode to target those results.


1. Combining Core Words with Target Keywords

The mode’s design allows prepositions, conjunctions, verbs, and question words to adapt dynamically with any niche keyword. By appending or prepending the list items, SEOs can systematically explore search intents aligned with their target audience.

Example Workflow:

  • Target Keyword: “vegan recipes”
  • Using Speculative Mode:
    • Prepended words (!what vegan recipes):
      • “What vegan recipes are best for weight loss?”
    • Appended words (vegan recipes near me):
      • “Vegan recipes near me for quick meals.”

This approach broadens the scope of query discovery, revealing search intents ranging from informational to transactional.


2. Segmenting Search Intent Using Core Words

The list inherently aligns with different types of search intent, enabling SEOs to categorize and prioritize keywords for specific stages of the funnel:

  • Informational Intent: Words like !how to, !what, !why, !when help identify users seeking guides or explanations.
    • “How to create vegan recipes”
    • “Why are vegan recipes healthy?”
  • Transactional Intent: Words like for, with, near me, and without target actionable or location-based queries.
    • “Vegan recipes for kids”
    • “Vegan recipes near me with simple ingredients”
  • Investigational Intent: Words like versus, vs, or support comparison-based searches.
    • “Vegan recipes versus vegetarian dishes”
    • “Vegan recipes or gluten-free meals?”

3. Mining Autocomplete Data for Content Gaps

By feeding these core words into search engine autocompletes, SEOs can uncover high-volume, low-competition search terms that indicate underserved content areas.

Steps to Use Speculative Mode for Mining:

  1. Start with a Broad Seed Keyword: Input “exercise routines” or “smart home devices” with prepended and appended core words.
  2. Capture Autocomplete Suggestions: Suggestable.pro will mine autocomplete results like:
    • “What exercise routines are effective for beginners?”
    • “Smart home devices near me.”
  3. Analyze Results for Gaps: Use the autocomplete results to identify niche queries not addressed in existing content.

4. Optimizing for Conversational and Voice Search

With the rise of voice search, Speculative Mode becomes particularly powerful. Autocomplete queries generated using words like !who, !can, !where, and !how mirror the natural, conversational language used in voice queries.

Example:

  • Traditional Search: “SEO tips 2024”
  • Voice Search Style: “How can I improve my SEO in 2024?”

Using Speculative Mode ensures content aligns with both typed and spoken query formats.


5. Automating Content Ideation

Pairing Speculative Mode results with the SEO’s niche keywords provides a steady stream of content ideas. For example:

  • Target Keyword: “email marketing”
  • Autocomplete Query: “Why is email marketing effective?”
  • Content Idea: Write a blog addressing “Top 5 Reasons Email Marketing Outperforms Social Media.”

6. Refining PPC and Paid Search Strategies

By mining these autocomplete suggestions, SEOs can develop keyword lists not only for organic efforts but also for highly targeted paid campaigns. Speculative Mode ensures ads align with user intent, improving click-through rates and ROI.


7. Scaling Research for Industry Niches

SEOs can apply this approach across industries, systematically tailoring the core words to their niche. Whether focusing on health, tech, or lifestyle, Speculative Mode offers flexibility for broad and granular keyword targeting.

Practical Scaling Example:

  • Healthcare Keyword: “telemedicine”
    • Queries: “Who uses telemedicine?”, “Telemedicine for mental health.”
  • E-commerce Keyword: “sustainable clothing”
    • Queries: “Sustainable clothing near me”, “How to choose sustainable clothing.”

By combining Speculative Mode with targeted keywords, you can gain a comprehensive, intent-driven map of what users are searching for, enabling them to craft optimized, high-ranking content and strategies. This mode transforms raw autocomplete data into actionable insights tailored for both content and marketing campaigns.

Categories
PPC Advertising SEO Suggestable

Using Suggestable for SEO

When using suggestion software like Suggestable to analyze autocomplete suggestions and keyword data, the approach and benefits can differ significantly depending on whether the focus is on Pay-Per-Click (PPC) campaigns or Search Engine Optimization (SEO).

Using Suggestions for SEO

Purpose

  • Content strategy and organic growth: SEO leverages suggestions to align content with user queries for higher organic rankings over time.
  • Understanding search intent: Insights from suggestions help optimize content to address informational, navigational, or transactional intent.

Key Benefits

  1. Content Ideation: Suggestions offer natural phrases and questions that guide blog posts, FAQs, and landing page content.
  2. Keyword Clustering: SEO focuses on grouping related keywords into themes, enabling content to rank for a broader range of queries.
  3. Long-Term Value: Keywords identified and optimized for SEO provide ongoing traffic without direct costs per click.
  4. Rich Snippets: Optimizing content for question-based suggestions can help secure featured snippets in search results.
  5. Voice Search Optimization: Autocomplete often reflects how people naturally speak, aiding in content tailored for voice search.

Challenges

  • Delayed Results: SEO improvements take time to materialize, as opposed to the instant visibility of PPC campaigns.
  • Algorithm Dependence: Relying on suggestions for content requires alignment with ever-changing search engine algorithms.

Key Differences

Aspect PPC SEO
Goal Immediate traffic and ROI Long-term organic visibility and authority
Focus High-intent, transactional keywords Broad thematic relevance, including informational and navigational keywords
Cost Paid per click; costs vary by competition Free traffic; upfront investment in content
Timeframe Immediate visibility Gradual improvement in rankings
Customization Dynamic ad targeting and personalization Static content optimized for broader search trends
Tools and Metrics CPC, CTR, conversion rate Organic traffic, SERP rankings, engagement metrics

 

Overlap and Synergies between SEO and PPC

  • Keyword Discovery: Suggestions reveal opportunities for both PPC and SEO, though the approach to implementation differs.
  • Testing and Refinement: PPC campaigns can validate the performance of keywords before using them in long-term SEO strategies.
  • Branding and Visibility: Using suggestions effectively in both PPC and SEO ensures comprehensive search presence across paid and organic channels.

By understanding the unique attributes and complementary nature of PPC and SEO, marketers can use suggestion software like Suggestable to optimize both strategies for maximum impact.

Categories
Suggestions

Where do Search Engine suggestions come from?

Search suggestion providers have stated that autocomplete suggestions come from what keyword phrases people are searching on. In fact, Google is has one of the few patents related to search suggestions.

While that is clearly true that Google is using keyword search data, we have speculated there is more to the recipe than just frequency. The general order that many in the business believe Search Engines (eg: Google) use:

  • Frequency: How often is this searched on? Including time-of-day.
  • Popularity: Unique people that have conducted this search.
  • User Behavior: “bounce backs”: How many times was this suggestion repeated.
  • Clicks: How many clicks has this suggestion received.
  • QDF Query Deserves Freshness. A phrase Google coined to indicate a search should surface newer content.
  • Geographic Area: If the search engine can determine your location, it offers suggestions related to where you are at. ex: “best restaurants in” will suggest locations in that city or town.
  • Language: Results are different for non-English languages.

While that may be true for some search services, we do know that it is not entirely the case. Google says:

Autocomplete is a time-saving but complex feature. It doesn’t simply display the most common queries on a given topic. That’s why it differs from and shouldn’t be compared against Google Trends.

Clearly they are not a one-to-one agreement with searches or Google Trends search data.

Filtering the Suggestions

First, they do filter out suggestions based on offensive language (aka: swear words). They also investigate user reported suggestions.

Second, Google personalizes results in various ways. Many have tried to determine just how Google personalizes results, but most people feel it is a hit-or-miss proposition. Google tends to feed you what you have already seen in your space. In fact, one of the statements in Google patents suggest that:

user relative to documents provided to the user in response to previous queries

(- USPOT)

You also can turn off trending searches from your Google settings and then search settings under
“Autocomplete with trending searches” and select Do not show popular searches. That only affects your searches if you are logged into a Google account.

You may also turn off ‘related searches’ from your Google account user settings.

  1. From Google, go to your user Settings
  2. Then Search settings
  3. Then Search customization
  4. Then turn off Search customization.

Monetizing Search Suggestions?

Having looked at an ocean of keyword suggestions, we are slowly starting to believe that suggestions are morphing into new territory – the area of monetization. When we are looking at a group of keyword suggestions, many of those phrases are ending on SERP’s (Search Engine Results Pages) that are advertising heavy and/or Search Engine domain heavy. We believe suggestions are being used to direct users to more profitable SERP’s. It seems the more generic the term, the more the term features advertising. We have not made a final judgement on this yet, but search engines exist to make money.

“Advertising funded search engines will be inherently biased towards the advertisers and away from the needs of consumers” – Larry Page, Sergey Brin The Anatomy of a Large-Scale Hypertextual Web Search Engine

Web Related Links

Categories
Suggestable

How Mac Users can Run Suggestable

Mac users can run Suggestable (a Windows program)  on their machines through several methods, leveraging software or hardware setups. Each method comes with its pros and cons, so the choice depends on the user’s needs. Here are the primary options:

1. Boot Camp (Dual Booting)

Apple’s Boot Camp Assistant allows users to install Windows as a separate operating system on a Mac. This method provides the best performance for Windows applications because the system dedicates all hardware resources to the active OS.

  • Steps:
    1. Open Boot Camp Assistant from the Utilities folder in Applications.
    2. Partition the Mac’s storage for Windows.
    3. Install Windows using an ISO file and follow the setup prompts.
    4. Reboot into Windows or macOS by holding the Option key during startup.
  • Pros: Full hardware performance, ideal for gaming or resource-intensive applications.
  • Cons: Requires rebooting to switch OS. Storage is split between macOS and Windows.

2. Virtualization Software

Virtualization allows you to run Windows within macOS, creating a virtual machine (VM) where Windows operates as if it’s a separate computer inside your Mac.

  • Popular Options:
    • Parallels Desktop (user-friendly, high performance)
    • VMware Fusion (robust, professional use)
    • VirtualBox (free but less polished)
  • Pros:
    • No need to reboot.
    • Easy switching between macOS and Windows.
    • Suitable for light to moderate Windows tasks.
  • Cons:
    • Reduced performance compared to Boot Camp, especially for gaming or intensive software.
    • Requires significant system resources (RAM and CPU).

3. Cloud-Based Windows Access

For users needing Windows sparingly or on low-powered Macs, cloud-based services provide remote access to a Windows machine.

  • Options:
    • Microsoft’s Windows 365 or Azure Virtual Desktop.
    • Third-party services like Amazon WorkSpaces or Shadow.
  • Pros: No local installation required, accessible from almost any Mac.
  • Cons: Requires a stable internet connection. Performance depends on server latency.

4. CrossOver for Windows Apps

CrossOver is software that allows you to run certain Windows applications directly on macOS without installing Windows. It uses a compatibility layer to translate Windows calls into macOS ones.

  • Pros: Lightweight, no need for Windows installation.
  • Cons: Limited compatibility; not all Windows applications are supported.

5. Windows on ARM for M1/M2 Macs

For Macs with Apple Silicon (M1/M2 chips), Boot Camp is not available, but virtualization software like Parallels Desktop supports running Windows on ARM. Microsoft has also optimized Windows for ARM-based systems.

  • Steps for M1/M2:
    1. Acquire a Windows ARM ISO.
    2. Use Parallels Desktop (or similar software) to create a VM.
    3. Install and run Windows ARM within macOS.
  • Note: Not all traditional Windows apps are compatible with Windows ARM.

Recommendations

  • Heavy Users: Go with Boot Camp for dedicated Windows performance, if using an Intel Mac.
  • Convenience: Virtualization like Parallels Desktop for easy switching and multitasking.
  • Occasional Use: Cloud services or CrossOver.
  • Apple Silicon Users: Parallels Desktop with Windows ARM is currently the best solution.

Choose based on your workload, hardware, and level of comfort with setup processes.

Categories
Serp2Tab

2025 Serp2Tab: The Ultimate SERP Management Tool

In today’s digital landscape, where efficient searching can mean the difference between finding what you need and getting lost in irrelevant results, having the right tools at your fingertips is essential. Enter Serp2Tab—a powerful, customizable VB.NET-based desktop application that transforms the way you interact with Search Engine Results Pages (SERPs). If you’ve ever wished for an all-in-one solution to streamline your research, filter unwanted results, and save time, Serp2Tab is here to answer that call.

What is Serp2Tab?
Serp2Tab is a Windows application that automates the process of fetching search engine results from multiple providers, then neatly organizes, filters, and launches them into browser tabs—exactly the way you want. It supports popular search engines like Google, Bing, DuckDuckGo, Startpage, Brave, and Mojeek, giving you full control over how you query, view, and act on the web’s wealth of information.

Key Features You’ll Love:

  1. Multi-Engine Integration:
    Tired of switching between different search engines to ensure comprehensive coverage? Serp2Tab allows you to query multiple search engines simultaneously. Enter your keyword once, and watch as the tool retrieves results from your chosen providers, giving you a broader and richer dataset right from the get-go.
  2. Smart Result Filtering:
    Ever wish you could skip sites you’ve already seen or discard certain file types before they clutter your search results? Serp2Tab has powerful filtering options. Configure it to reject previously encountered domains, filter out PDFs or other specific file types, or ignore certain websites altogether. With Serp2Tab, your results stay fresh, relevant, and distraction-free.
  3. Automated Tab Launching:
    Research often means opening countless tabs one by one—wasting precious time. With Serp2Tab, after it refines your search results, it automatically launches the links into separate browser tabs. Say goodbye to manually clicking through pages and hello to instant access to the top resources you actually care about.
  4. Keyword History & Suggestion Tracking:
    Keep a record of everything you’ve searched for with integrated keyword logs. Serp2Tab also extracts related search suggestions from multiple engines, helping you explore new angles and refine your research. Over time, this builds into a valuable knowledge base you can revisit, export, and share.
  5. Custom SERP Generation:
    Love the idea of having a custom HTML page that merges results from all search engines into one neat document? Serp2Tab’s custom SERP feature allows you to generate a single, consolidated page. This makes it easier to review at a glance, share with team members, or refer back to later.
  6. Session and All-Time Caches:
    Keep track of what you’ve encountered not just in your current session, but over the long run. Serp2Tab maintains session-based and all-time caches of URLs and domains, ensuring that you never waste time revisiting the same irrelevant content. It’s like having a personal assistant remember your browsing history and apply your rules seamlessly.
  7. Fully Configurable and Private:
    With detailed settings, you can fine-tune how Serp2Tab retrieves and presents results. Want incognito mode for privacy? Done. Prefer one search engine’s layout over another’s? Adjust away. This flexibility ensures that Serp2Tab adapts to your workflow, not the other way around.
  8. Handy UI Tools and Export Options:
    Between integrated notes, CSV export capabilities, and a user-friendly interface, Serp2Tab makes managing your research simple. It provides data grids for URL results, keyword histories, and suggestions, allowing you to visualize and manage your searches effortlessly.

Why You’ll Love Using Serp2Tab:

  • Efficiency at Your Fingertips: Instead of juggling multiple browser windows, copy-pasting URLs, or manually filtering results, Serp2Tab centralizes and streamlines the entire workflow. Your time is valuable—Serp2Tab helps you get the most out of it.
  • Discover More, Faster: By running multiple engines at once and extracting helpful suggestions, Serp2Tab broadens your research net. Dive deeper into topics with less guesswork and greater clarity.
  • Consistent & Focused Research: With its domain and URL caching, you’re not reinventing the wheel each time you search. Your research evolves over time, always building on previous sessions to deliver the most relevant information every time.
  • Customized to Your Needs: Serp2Tab isn’t one-size-fits-all. Its extensive settings allow you to tailor it perfectly to your research style, whether you’re a casual user trying to find the best product review or a professional researcher examining multiple data sources.

In a world overflowing with information, Serp2Tab acts as your personal research companion—filtering the noise, saving your preferences, and letting you focus on what matters: results that count. When you’re ready to supercharge your search experience, Serp2Tab is here to guide you through the digital ocean and deliver exactly what you need, precisely when you need it.

Categories
Suggestable Suggestions

Discovering User Intent

User Intent refers to the users motivations or goals for performing a search query. Some traditional intents:

  • Navigation or Website query: searching for a website based on keyword
  • Spelling queries: often misspelled
  • Information or Know query: Searching for information or research for any topic
  • Shopping or Do query: Both for product information
  • News: What is new
  • Discovery: Looking for something fun and new
  • Transactional: “best deals on tvs”

You can find more about User Intent with relation to Google, by reading their “Raters Guidelines” that are sent to Google website raters. Section 12.7 Understanding User Intent.

Further Reading on Search Intent

Categories
Brand and Reputation Mgt

Brand Name Tips and Tricks for Trackers

When considering brand tracking and keyword suggestions, the features of Suggestable align seamlessly with your outlined keyword combinations. Here’s an expanded view incorporating Suggestable’s functionality for tracking trademarked brand names:

Brand-Specific Keyword Tracking with Suggestable

Most companies with trademarked brand names aim to monitor not just their standalone brand name but also nuanced search patterns combining their brand with contextually relevant terms. Suggestable offers modes to capture such combinations effectively.

Effective Keyword Combinations to Track

Tracking these combinations can yield insights into public perception, market trends, and emerging opportunities:

  • Brand Name + Stock: Reflects investor interest or financial updates.
  • Brand Name + Location: Indicates local demand or service-specific interest.
  • Brand Name + News: Captures press coverage and real-time public sentiment.
  • Brand Name + Reviews: Highlights consumer feedback and reputation trends.
  • Brand Name + Careers/Jobs: Tracks recruitment interest and industry position.
  • Brand Name + Sucks: Monitors negative sentiment or dissatisfaction trends.

Suggestable’s Modes to Surface Insights

  1. Predictive Mode:
    • Suggestable appends alphabetic or numeric sequences to the brand name.
    • For instance, entering “Brand Name” generates results like “Brand Name A,” “Brand Name 1,” etc., uncovering commonly searched topics.
  2. Traverse Mode:
    • Explores suggestions recursively by delving deeper into each suggestion from an initial keyword.
    • A search for “Brand Name News” could uncover connected terms like “latest,” “breaking,” or “updates.”
  3. Speculative Mode:
    • Adds common prepositions, adjectives, and verbs (e.g., “near me,” “for,” “vs”) to keywords.
    • Searching “Brand Name” with speculative mode might yield “Brand Name for kids” or “Brand Name vs competitors.”
  4. Custom Mode:
    • Allows targeted combinations of brand names with specific phrases (e.g., “Brand Name Model X,” “Brand Name City”).

Using Suggestable Trackers for Monitoring

  • Tracker Features:
    • Automates keyword monitoring by scheduling recurring searches.
    • Sends email alerts when tracked suggestions change.
    • Reports differences in keyword trends to identify shifts in brand perception.
  • Best Practices:
    • Regularly update tracker keywords with emerging phrases.
    • Use location-specific settings for localized data insights.
    • Limit downloads and focus on high-priority keywords for manageability.

Visualization and Reporting

  • Leverage Tree Hierarchies and Radial Spider Graphs to analyze keyword relationships.
  • Save data in spreadsheet-compatible formats (CSV) for detailed trend analysis.

By combining these features, Suggestable provides a comprehensive solution for brand keyword tracking and market research, empowering companies to stay ahead of trends and safeguard their reputation.